Nowadays, museums employ web-based services, such as websites and social networking, to connect with their audience and to create new. In this paper we try to identify how Interactive educational design tools can add value to museums websites and populating the online visits. This paper discusses the case of the Natural Europe Pathway Authoring Tool and the educational pathway usage. Additionally, this paper presents findings on how museum educators and science teachers use the Natural Europe Pathway Authoring Tool. Moreover, this paper aims to set a preliminary discussion on whether learning design environments can potentially raise the traffic on the museums websites and vice versa.